Web Development – Giving Your Small Business Web Presence

The latest software products enable novice webmasters to develop and design their own websites. If you run a small business and want to join the global web market, then consider saving money by creating your own website. Web development takes time, but with a little effort you can go live on the Internet soon.

Domain name
Before you even begin designing your website, you need to choose a domain name. Your domain name makes up the address to your website. It will likely end in.com,.org, biz, or.net.

Select a domain name that includes keywords over your company name. This increases the likelihood that users will find you when searching for a certain product rather than a business name.

Example:
Watermarketing.com is very vague and will not be found in a search unless the user specifically types that in.

Waterbottleads.com shows that you run a business dedicated to selling ads on water bottles.

Make your domain name easy to remember. Even though you can register domains up to 63 characters long, chances are people won’t remember you.

Shop around for domain registrars. Some of the larger companies like Register.com charge a large fee. Finding smaller domain register companies will save you tons of money. Check out websiteplace.com.

Web Hosting
Once you register your domain name, it is time to select a web-hosting site. Web hosts provide you with all the necessary tools and support you need to go live. Check out sites like Hostmonster and iPage for rates.

Planning
To save time, energy, and aggravation, plan your site before you begin. Know how you want your layout to look, how users will navigate it, and your sources of content and graphics.

Purchase a template that is easy to use and requires little HTML knowledge. One of the best products on the market is Adobe Dreamweaver. If you don’t want to purchase the whole program, you can buy a template of your choice online for less than $25.

Before you begin adding your content, create your navigation system. You want navigation at the top, bottom, and/or sides of your pages. Decide what type of navigation you need. The most common navigation tools are:

Site map
Home
Contact information
About Us
FAQ
Product links

Content
Content is the most important part of web development. Google loves fresh quality content. The quickest way to make a great presence on the web is through great content. Don’t just show your products; inform visitors about them.

Create content that is useful to your readers. The more knowledge you share, the more confident visitors will feel when purchasing from you. Grammatical errors, typos, and missing content deter users and send them elsewhere.

Go live
Once you build a significant amount of content into your site, it’s time to go live on the web. Just upload all of your content to your webhosting site and check it out. Go through it thoroughly to make sure it appears exactly how you want it. Make the necessary changes quickly before users begin browsing your content.

The Six Factors That Make a Great Web Development Agency

Many conventional promotion or advertising organizations have grown to the digital space, and a huge number of new website marketing firms have sprung up. Be it a website or your content and social media marketing needs, you always need to look for some attributes to identify a good marketing agency.

There are several attributes that determine a great digital marketing company and these include:

Ethics:
Apart from the fact that you need not employ a company that is dishonest, it is vital with any online marketing that it follows the guidelines of Google. All these are constructed around honesty and transparency. In the field of search engine marketing, honest techniques are known as ‘white-hat’ and the other types of techniques are called ‘black-hat’. If in any case the service you deal with discusses about beating Google, or using tricks, or ensuring number one rankings then it is likely that they are using totally ethical methods and tools.

Flexibility:
In order to satisfy the requirements of clients, the web development company needs to be flexible. As one size does not fit all, the needs and the requirements can vary from client to client and so, the team has to be flexible and work as per the client’s requirements.

Results:
One of the benefits of on-line marketing is the availability of transparency and tracking. When compared with traditional media including print and radio, it is generally a lot easier to track the results. The web designing company should clearly outline what measures have been in place and should report to the customers on a timely basis.

Communicating:
It is common for sales individuals to provide great communication and service in the initial stages. Once the deal is done, the services dry up. Some of the web designing firms communicate only via email. The best practice is to have a dedicated team to handle the communication for exactly understanding what the customer needs. It also keeps service levels high throughout the relationship. Some desire regular written updates, while others just need an overall chat on the phone now and then, and some customers need to know every detail whenever they have a question. So, a web designing company acts as per the needs of their customers.

Understanding:
Experience is essential in almost any sector and comes from time spent on jobs and time spent on fixing problems. With experience comes the understanding of the project. A skilled and experienced team always strives to complete the task on time, which in turn pleases the customer.

Passion:
A passionate team of designers is what you require for your dream project. Be it a simple website or a complicated e-commerce store, the outcome provided by experts who are passionate about the work varies.

This really is not a definitive list and people may have different views on the importance of the various variables listed above. However if you are able to find a digital marketing company that displays these characteristics then you are certainly on the way towards picking a good partner to work with.

10 Useful Website Testing Tools For Freelance Web Developers

There are a variety of tools available that can help testing and optimizing website performance:

LoadStorm – Developers can utilize this tool to check load time of the website. This tool allows its users to create as many test plans, scenarios, and steps as he requires. Tests can be built using the tool in such a way as to simulate a large number of different users with unique logins and different tasks.

SiteAnalysis – This tool can b e used to test and validate critical components of a website. It helps in testing and validating internal and external links, domain names, DNS servers and SSL certificates. This can be run as and when required as often as every hour, or as infrequent as once a week.

Avalanche – One more load testing tool specially created to test security, network, and Web application infrastructures by generating large quantities of user and network traffic. It works well with multiple Web browsers, and supports Web Services testing Supports HTTP 1.0/1.1, SSL, FTP, RTSP/ RTP, MS Win Media and more.

VisualVM- This Free tool helps in testing Java applications. It automatically detects and lists locally and remotely running Java applications while monitoring application performance and memory consumption.

HTML Validator- This add -on from Mozilla adds HTML validation inside Firefox and Mozilla. It can indicate the number of errors of a HTML page visible as cons in the status bar. A user can easily see Error details on the HTML source of the page for correction.

Fortify 360- This is security as well as vulnerability detection tool for the website. It features integrate static source code analysis, dynamic runtime analysis, and real-time monitoring to identify and accurately prioritize the greatest number of critical security vulnerabilities.

XenoCode Browser Sandbox – This is an important test tool for developers before launching a website is Browser testing. This tool offers a series of virtual applications that can run all popular browsers simultaneously. It does not even require the installation of software.

W3C HTML Validation Service- This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available.

Google’s Website Optimizer- The testing service from Google which enables its users to test the desired content and pages. Generally used for testing headlines, images, or text using web-based system. The testing helps analyzing impacts on conversions, user actions, traffic, or other goals.

DeviceAnywhere – This mobile handset testing tool helps in developing, deploying, and testing of content on more than 2000 real handset devices in live global networks around the world via the Internet.

I hope these tools will help freelance web developers in bringing out a user-friendly and error free website. Please share your suggestions and feedback on the same.