Professional Web Development Can Create a Memorable Experience For Visitors

Your Web site provides online consumers with a valuable service. A successful online presence will clearly and accurately showcase a company’s products or services to curious visitors. Make every effort to provide content that is both enjoyable and memorable. In short, your Web site should provide online visitors with a pleasant “experience”. Your design, content and marketing should be about creating a positive and noteworthy experience.

Products are made; services are delivered. Products are used; services are experienced.” – Harry Beckwith, Author

In downtown Toronto there is a legendary bagel shop, affectionately known to a few, as “The Dirty Bagel”. This title clearly distinguished it from a similar uptown restaurant named “The Bagel” which, “back in the day”, served similar meals to upper middle class women when they were not taking their children to the doctor, dentist or hockey practice.

As I recall, the downtown version was old, grimy, and well worn; while the uptown version was new, nicely lit, and… cleaner. The waitresses in the new restaurant were middle-aged, chewed gum, had pencils stuck behind their ears and called everyone “Hon.” The waitresses in the downtown version were old, spoke with thick European accents, and were “just plain nasty”. If you asked for an extra pad of butter or more cream for your coffee, instead of getting a “Sure thing Hon” you would most likely hear something like, “Sophia, listen to Mr. Big Shot over here, he wants more butter. Hope he knows a good heart doctor…” and as she turned to leave, you would likely hear some Yiddish profanity spoken under her breath.

Why would rich, privileged citizens who owned their own businesses, wore expensive silk suits, and drove Lincoln Continentals, put-up with a group of nasty old ladies who tossed plates on the table like curling stones and treated them like inmates? It was for the “experience”. That is what kept them coming back time and again.

The loyal patron businessmen who attended “The Dirty Bagel” were old school, not an MBA in the lot. They survived the Depression and built successful businesses with little or no formal business education; profiting in conditions that were both hostile and perverse. No matter how successful they had become, they always remembered their beginnings and what was really important to them. These men were characters who built businesses by force of personality and shrewd decision-making. “The Dirty Bagel” offered them an experience that kept them grounded and reminded them of the winding road to success.

That is the power of an “experience” (and a quick lesson in humility).

How does this relate to your Corporate Web Development?

Consider this. Too many web sites are sterile, functionally redundant, generally impersonal and often lack any kind of meaningful experience for the online visitor. Business owners who spend an unproductive amount of time concerning themselves with driving consumer traffic to their Web site, often discount what happens when shoppers arrive.

If your Web site provides it’s online audience with a unique experience, this is something your competition cannot steal from you. On the other hand, if all you provide your visitors is a commodity; eventually somebody else will produce that commodity cheaper and faster. If this is the case, you will very likely find yourself eating at your own version of “The Dirty Bagel”; not because you want to remind yourself of where you came from, but rather where you’re going.

How to Hire Web Developers and Software Programmers

You may have a project plan, know your budget and time-to-market and looking for web developers and software programmers. In this scenario, where shall you find them, how much the personnel will charge you, how come you trust them whether they can perform well or not. Lets find the ultimate solution to overcome these challenges in the hiring process.

Research has shown that hiring web development firm is better than hiring individual contributors for software development overall as the former one ensures team performance, work relationship and quality output.

If you want to do smaller projects that can be performed alone without assistance, you can go for individual contributors. If you want to do mediocre or bigger projects that needs graphic designer, HTML programmers, database programmers and others who can accomplish the project as a team, you can choose a development firm.

The employee you hire today may work for your competitor tomorrow. In that case, there are possibilities that he/she may leek out your confidential information. To avoid this it is always good to pick a development firm instead of solo contributors and implement advanced trade secret protection program.

Most of the web developers today are interested in hourly based payment than flat fee. So clarify with the pricing policies and the payment terms.

Limit employees access to trade secrets, beef up physical security and computer security, restrict photocopying, oversee documents before shared in the community and inform your employees about non-disclosure agreement.

The budget of project depends on who hire and what you develop. If you are an experienced hirer and have management skills, you can hire freelancers in different core and manage the project yourself. In case you are not able to oversee the development process, better hire full-time employees who can work as a group of dedicated experts.

Web Development – Giving Your Small Business Web Presence

The latest software products enable novice webmasters to develop and design their own websites. If you run a small business and want to join the global web market, then consider saving money by creating your own website. Web development takes time, but with a little effort you can go live on the Internet soon.

Domain name
Before you even begin designing your website, you need to choose a domain name. Your domain name makes up the address to your website. It will likely end in.com,.org, biz, or.net.

Select a domain name that includes keywords over your company name. This increases the likelihood that users will find you when searching for a certain product rather than a business name.

Example:
Watermarketing.com is very vague and will not be found in a search unless the user specifically types that in.

Waterbottleads.com shows that you run a business dedicated to selling ads on water bottles.

Make your domain name easy to remember. Even though you can register domains up to 63 characters long, chances are people won’t remember you.

Shop around for domain registrars. Some of the larger companies like Register.com charge a large fee. Finding smaller domain register companies will save you tons of money. Check out websiteplace.com.

Web Hosting
Once you register your domain name, it is time to select a web-hosting site. Web hosts provide you with all the necessary tools and support you need to go live. Check out sites like Hostmonster and iPage for rates.

Planning
To save time, energy, and aggravation, plan your site before you begin. Know how you want your layout to look, how users will navigate it, and your sources of content and graphics.

Purchase a template that is easy to use and requires little HTML knowledge. One of the best products on the market is Adobe Dreamweaver. If you don’t want to purchase the whole program, you can buy a template of your choice online for less than $25.

Before you begin adding your content, create your navigation system. You want navigation at the top, bottom, and/or sides of your pages. Decide what type of navigation you need. The most common navigation tools are:

Site map
Home
Contact information
About Us
FAQ
Product links

Content
Content is the most important part of web development. Google loves fresh quality content. The quickest way to make a great presence on the web is through great content. Don’t just show your products; inform visitors about them.

Create content that is useful to your readers. The more knowledge you share, the more confident visitors will feel when purchasing from you. Grammatical errors, typos, and missing content deter users and send them elsewhere.

Go live
Once you build a significant amount of content into your site, it’s time to go live on the web. Just upload all of your content to your webhosting site and check it out. Go through it thoroughly to make sure it appears exactly how you want it. Make the necessary changes quickly before users begin browsing your content.