Professional Web Development Can Create a Memorable Experience For Visitors

Your Web site provides online consumers with a valuable service. A successful online presence will clearly and accurately showcase a company’s products or services to curious visitors. Make every effort to provide content that is both enjoyable and memorable. In short, your Web site should provide online visitors with a pleasant “experience”. Your design, content and marketing should be about creating a positive and noteworthy experience.

Products are made; services are delivered. Products are used; services are experienced.” – Harry Beckwith, Author

In downtown Toronto there is a legendary bagel shop, affectionately known to a few, as “The Dirty Bagel”. This title clearly distinguished it from a similar uptown restaurant named “The Bagel” which, “back in the day”, served similar meals to upper middle class women when they were not taking their children to the doctor, dentist or hockey practice.

As I recall, the downtown version was old, grimy, and well worn; while the uptown version was new, nicely lit, and… cleaner. The waitresses in the new restaurant were middle-aged, chewed gum, had pencils stuck behind their ears and called everyone “Hon.” The waitresses in the downtown version were old, spoke with thick European accents, and were “just plain nasty”. If you asked for an extra pad of butter or more cream for your coffee, instead of getting a “Sure thing Hon” you would most likely hear something like, “Sophia, listen to Mr. Big Shot over here, he wants more butter. Hope he knows a good heart doctor…” and as she turned to leave, you would likely hear some Yiddish profanity spoken under her breath.

Why would rich, privileged citizens who owned their own businesses, wore expensive silk suits, and drove Lincoln Continentals, put-up with a group of nasty old ladies who tossed plates on the table like curling stones and treated them like inmates? It was for the “experience”. That is what kept them coming back time and again.

The loyal patron businessmen who attended “The Dirty Bagel” were old school, not an MBA in the lot. They survived the Depression and built successful businesses with little or no formal business education; profiting in conditions that were both hostile and perverse. No matter how successful they had become, they always remembered their beginnings and what was really important to them. These men were characters who built businesses by force of personality and shrewd decision-making. “The Dirty Bagel” offered them an experience that kept them grounded and reminded them of the winding road to success.

That is the power of an “experience” (and a quick lesson in humility).

How does this relate to your Corporate Web Development?

Consider this. Too many web sites are sterile, functionally redundant, generally impersonal and often lack any kind of meaningful experience for the online visitor. Business owners who spend an unproductive amount of time concerning themselves with driving consumer traffic to their Web site, often discount what happens when shoppers arrive.

If your Web site provides it’s online audience with a unique experience, this is something your competition cannot steal from you. On the other hand, if all you provide your visitors is a commodity; eventually somebody else will produce that commodity cheaper and faster. If this is the case, you will very likely find yourself eating at your own version of “The Dirty Bagel”; not because you want to remind yourself of where you came from, but rather where you’re going.

Hire Dedicated Web Developers and Software Programmers

You might have come across the word “dedicated” quite often in offshore software development. As per the dictionary, dedicated means “devoted to a cause, ideal or purpose”. In offshore outsourcing, the word dedicated defines a lot. The culture, education and interest differ from country to country. This leads to a wide variation in human beings in terms of knowledge, intelligence, experience, problem solving, creativity, quality control, time management, cost-effectiveness and best product delivery across borders.

With the emergence of globalization, business people find it easy to access the right man power. The internet and mobile usage has made a dramatic revolution in communication. News are spread at a much faster rate than ever before. The science and technology of modern trend thinks beyond limit. Multinational companies have increased in number. Business people are always in focus of quality, time and money. Local workers sometime may not fulfill their needs. So they seek for offshore companies.

Research has shown that long-term relationship between the offshore and onshore companies have made remarkable success in offshore software development. Twenty years back, people realized a lot of risks and difficulties involved in offshore outsourcing. Today software development at offshore countries is no longer a tedious process.

Today though outsourcing companies expect many virtues from an offshore consulting, they give utmost importance for dedication. They believe that dedicated programmers and web developers are able to accomplish the project successfully. If you show 100% commitment, learn continuously, response quickly, communicate clearly and deliver the project within their time-frame and budget, then you’re dedicated.

The Six Factors That Make a Great Web Development Agency

Many conventional promotion or advertising organizations have grown to the digital space, and a huge number of new website marketing firms have sprung up. Be it a website or your content and social media marketing needs, you always need to look for some attributes to identify a good marketing agency.

There are several attributes that determine a great digital marketing company and these include:

Ethics:
Apart from the fact that you need not employ a company that is dishonest, it is vital with any online marketing that it follows the guidelines of Google. All these are constructed around honesty and transparency. In the field of search engine marketing, honest techniques are known as ‘white-hat’ and the other types of techniques are called ‘black-hat’. If in any case the service you deal with discusses about beating Google, or using tricks, or ensuring number one rankings then it is likely that they are using totally ethical methods and tools.

Flexibility:
In order to satisfy the requirements of clients, the web development company needs to be flexible. As one size does not fit all, the needs and the requirements can vary from client to client and so, the team has to be flexible and work as per the client’s requirements.

Results:
One of the benefits of on-line marketing is the availability of transparency and tracking. When compared with traditional media including print and radio, it is generally a lot easier to track the results. The web designing company should clearly outline what measures have been in place and should report to the customers on a timely basis.

Communicating:
It is common for sales individuals to provide great communication and service in the initial stages. Once the deal is done, the services dry up. Some of the web designing firms communicate only via email. The best practice is to have a dedicated team to handle the communication for exactly understanding what the customer needs. It also keeps service levels high throughout the relationship. Some desire regular written updates, while others just need an overall chat on the phone now and then, and some customers need to know every detail whenever they have a question. So, a web designing company acts as per the needs of their customers.

Understanding:
Experience is essential in almost any sector and comes from time spent on jobs and time spent on fixing problems. With experience comes the understanding of the project. A skilled and experienced team always strives to complete the task on time, which in turn pleases the customer.

Passion:
A passionate team of designers is what you require for your dream project. Be it a simple website or a complicated e-commerce store, the outcome provided by experts who are passionate about the work varies.

This really is not a definitive list and people may have different views on the importance of the various variables listed above. However if you are able to find a digital marketing company that displays these characteristics then you are certainly on the way towards picking a good partner to work with.