Web Development and Full Integration

‘Fully integrated’ is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence.

If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about.

These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe to the idea that the web user wants it all and should be able to find it all when they visit the business site.

A fully integrated site will often use flash or other animated or moving text. The interesting dynamic is that the best of these sites understand navigation and ease of use remains a critical concern for guests.

Forbes, for example is highly adept at slideshow type presentations on a multitude of topics. It could be top selling cars, entertainers, vacation hot spots, etc. These slideshows are optimized for search engines and are easy to breeze through.

It seems as if a site like this has the potential to garner some of the same consumers of media that have been courted mostly by network television or traditional newsprint.

Most fully integrated sites did not start off that way. In most cases they worked through issues they could easily address and then added features as their knowledge and confidence grew in relation to the their site development skills.

That’s something I have always suggested. Do the best you can at developing a site with the most comprehensive development techniques at your disposal. That doesn’t mean you have to have a fully integrated site in order to conduct business, but it does mean that you do not simply wipe your brow, release a sigh and suggest to yourself that your work is finished.

The truth is there are more skills in online web development that are being released than ever before. More programs are working with each other allowing a new robust platform for online use. The role of online web development is an ever changing – ever growing function in relation to how you manage your site and in the use of the most effective marketing tools available.

Many sites will develop an internal compass that provides the date they want to upgrade the website to include new functions. In essence they treat their website like software developers treat upgrades. Some will even go so far as to indicate their website has gone from version 1.0 to version 1.1 or 1.5. The idea is to challenge their own thinking in relation to developing a website even after the website has been launched.

This has the potential of keeping visitors interested in finding out what improvements you will come up with next.

Perhaps the greatest development rule of thumb is that you should always strive to be more integrated by attempting to meet the real and perceived expectations of your site visitors. This mentality will always give you a new goal line in your race for the perfect business.

Do You Need a Web Developer to Build Your Website?

The short answer is “No, you do not need a web developer to build a website for you.”

However there are other points to take into consideration. Do you have the expertise or are you willing to learn how to build a website? Will your budget run to hiring a web developer? Building your own website is not too difficult and could save you money so I would suggest you first explore the possibility of doing the job yourself.

What is Involved in Building Your Website?

  • First you must decide what to name your site. Go to a website registrar such as Godaddy.com which is an online company where you buy a domain name. There you will find out if your chosen name is available. If it has already been taken you have to find an alternative title; often it will require a small change only, perhaps substituting a number for a word, eg.’4′ in place of ‘for’. Once the title is decided you buy a domain name which will cost about $10 for a.com name.
  • Next comes hosting for your domain. A Host company connects your computer to the World Wide Web and you will upload your files to the host company where they will be published. All domains require hosting and this can also be purchased at Godaddy.com, but more often a separate host site is selected. The cost this time will be between $10 and $20. There are good hosting sites which charge slightly less than $10 or if you belong to a good membership site they may provide free hosting. This is a good option because you are in effect receiving a $10 discount on the monthly membership fee. If you choose a separate host from the domain registrar, then the Name Servers will need to be changed. Name servers are just the links between the Registrar and the Host.
  • Now you need a Web Page Editor. This is a piece of software which converts your text to computer language in order to create web pages. This you can download from the internet. Some are expensive and some are free. A good free editor is Kompozer which does an excellent job.
  • Having constructed your web page on the web page editor it is then uploaded to the Host and published on the internet. The page or pages require formatting and the colour scheme and illustrations to be developed to make the site appear attractive to visitors. Don’t forget to make the site easy to navigate around or your visitors will become frustrated and leave.

Building your website is not too difficult if you are willing to learn new skills and have the determination to see the job through. A useful option is to use web templates. These are the fully developed framework of a website which you can customize to suit your needs. They are quite suitable for simple or even not so simple sites.

How to Hire Web Developers and Software Programmers

You may have a project plan, know your budget and time-to-market and looking for web developers and software programmers. In this scenario, where shall you find them, how much the personnel will charge you, how come you trust them whether they can perform well or not. Lets find the ultimate solution to overcome these challenges in the hiring process.

Research has shown that hiring web development firm is better than hiring individual contributors for software development overall as the former one ensures team performance, work relationship and quality output.

If you want to do smaller projects that can be performed alone without assistance, you can go for individual contributors. If you want to do mediocre or bigger projects that needs graphic designer, HTML programmers, database programmers and others who can accomplish the project as a team, you can choose a development firm.

The employee you hire today may work for your competitor tomorrow. In that case, there are possibilities that he/she may leek out your confidential information. To avoid this it is always good to pick a development firm instead of solo contributors and implement advanced trade secret protection program.

Most of the web developers today are interested in hourly based payment than flat fee. So clarify with the pricing policies and the payment terms.

Limit employees access to trade secrets, beef up physical security and computer security, restrict photocopying, oversee documents before shared in the community and inform your employees about non-disclosure agreement.

The budget of project depends on who hire and what you develop. If you are an experienced hirer and have management skills, you can hire freelancers in different core and manage the project yourself. In case you are not able to oversee the development process, better hire full-time employees who can work as a group of dedicated experts.