The Importance of Web Development and Website Design

In order for an e-commerce website to become successful, they have to be able to attract visitors. Once they have people coming to their site they have to be able to convert them into sales. This is a lot more difficult than people think and is almost never accomplished using a basic template and a domain name. It requires a combination of creative design, web development and online marketing to make an e-commerce website successful.

The Importance of Website Designing

A template is something that someone else has written. The user of the template has no control over the code that creates the website. There could be all sorts of things that are not needed or are not helpful in the coding. The template may not help with SEO techniques and that means that people will not be able to find it when they use the search engines.

A good website designer will create a custom website that is made for the business that is being offered. It will be able to help brand a website and it can help create a corporate identity that is needed for long term success. The web designer is capable of creating site that is visually appealing and functional. It will be a site that is safe and secure and that is easy to navigate.

Most importantly the website designer will be able to utilize the best SEO tools that are at hand. They will make a website more searchable. They will make sure that the website is able to rank highly on the search engines. This will translate into more visitors to the website.

In addition a web designer can target the right group of people with their SEO tools. The leading website design in agencies will be able to add parts that will attract the locals that are more interested in what the website is offering. The goal of targeting specific groups of people is to not only bring traffic to a website, but to bring traffic that can be converted into sales.

The Importance of Website Development

A good website is a living and breathing thing. It is something that needs to be able to grow and adapt to the changes that take place in the market. It’s not something that should remain static. A website that uses a template will be more difficult to adapt to the different market. A custom website can be one that is able to change

The website development will include the marketing of the website and the addition of new content. It will make sure that the website remains fresh and that it will be something that people want to return to. A stagnant website becomes boring and old. It is not something that is visited often. A website that is always changing becomes a destination. A destination will turn into revenue in the form of loyal customers.

The website should always be evaluated to see what is working and what is not. The possibility for the need of a website remodel or a branding revamping should be planned for. The marketing plan for the website should be considered for what is working and what is not. If some of the SEO tools are not having the right impact they can be adjusted. All of this is involved in the development of the website.

It is possible to have some success using a template for a generic e-commerce website. There are plenty of people that can claim they have done just this. There are more people that can talk about the success they have had using a custom website design paying attention to the idea of website development.

How to Choose Offshore Web Development Services

When you can’t do something in-house there are only two ways you can go: outsource it or forget it. But even when you can do it with your own efforts, outsourcing can be a pretty appealing option. However, choosing the right offshore web development services is a critical decision to make. There are a number of factors to consider when looking for quality offshore outsourcing services.

First of all you need to find the right destination to outsource the work to. India has been dominating the market of offshore IT services for such a long time that people somehow have got used to considering it the only outsourcing destination available. Although India’s position is still very strong there are a number of other countries offering offshore web development services, such as China, Argentina, Vietnam, Russia and Belarus. When choosing the destination a lot of factors come into play apart from the price. For example, you need to take into account the time difference. Naturally, you’ll want to communicate with your outsourcing team to monitor the progress of the project and make sure it’s going the way you want. Many offshore companies adjust their working hours to make them overlap with those of the customer. However, if the time difference is too big this could be a problem.

The language and cultural differences are also an issue to consider. You need to make sure that the staff of the company have a good command of English and understand your business philosophy. Although India has been in the industry for quite a long time, emerging markets of offshore web development services offer great opportunities for investment and innovation.

Choosing the company is even more important then choosing the outsourcing destination. You need to make sure that the offshore web development service provider has some experience of working with businesses similar to yours. It would be a nice idea to talk to their previous clients and find out their opinion of the company as well as see the results of the completed projects. When discussing the project, make sure that your potential service provider show interest in your business goals and needs.

If you follow these simple guidelines you have all the chances to find reputable offshore web development services.

Web Development – Giving Your Small Business Web Presence

The latest software products enable novice webmasters to develop and design their own websites. If you run a small business and want to join the global web market, then consider saving money by creating your own website. Web development takes time, but with a little effort you can go live on the Internet soon.

Domain name
Before you even begin designing your website, you need to choose a domain name. Your domain name makes up the address to your website. It will likely end in.com,.org, biz, or.net.

Select a domain name that includes keywords over your company name. This increases the likelihood that users will find you when searching for a certain product rather than a business name.

Example:
Watermarketing.com is very vague and will not be found in a search unless the user specifically types that in.

Waterbottleads.com shows that you run a business dedicated to selling ads on water bottles.

Make your domain name easy to remember. Even though you can register domains up to 63 characters long, chances are people won’t remember you.

Shop around for domain registrars. Some of the larger companies like Register.com charge a large fee. Finding smaller domain register companies will save you tons of money. Check out websiteplace.com.

Web Hosting
Once you register your domain name, it is time to select a web-hosting site. Web hosts provide you with all the necessary tools and support you need to go live. Check out sites like Hostmonster and iPage for rates.

Planning
To save time, energy, and aggravation, plan your site before you begin. Know how you want your layout to look, how users will navigate it, and your sources of content and graphics.

Purchase a template that is easy to use and requires little HTML knowledge. One of the best products on the market is Adobe Dreamweaver. If you don’t want to purchase the whole program, you can buy a template of your choice online for less than $25.

Before you begin adding your content, create your navigation system. You want navigation at the top, bottom, and/or sides of your pages. Decide what type of navigation you need. The most common navigation tools are:

Site map
Home
Contact information
About Us
FAQ
Product links

Content
Content is the most important part of web development. Google loves fresh quality content. The quickest way to make a great presence on the web is through great content. Don’t just show your products; inform visitors about them.

Create content that is useful to your readers. The more knowledge you share, the more confident visitors will feel when purchasing from you. Grammatical errors, typos, and missing content deter users and send them elsewhere.

Go live
Once you build a significant amount of content into your site, it’s time to go live on the web. Just upload all of your content to your webhosting site and check it out. Go through it thoroughly to make sure it appears exactly how you want it. Make the necessary changes quickly before users begin browsing your content.