Web Development and Full Integration

‘Fully integrated’ is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence.

If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about.

These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe to the idea that the web user wants it all and should be able to find it all when they visit the business site.

A fully integrated site will often use flash or other animated or moving text. The interesting dynamic is that the best of these sites understand navigation and ease of use remains a critical concern for guests.

Forbes, for example is highly adept at slideshow type presentations on a multitude of topics. It could be top selling cars, entertainers, vacation hot spots, etc. These slideshows are optimized for search engines and are easy to breeze through.

It seems as if a site like this has the potential to garner some of the same consumers of media that have been courted mostly by network television or traditional newsprint.

Most fully integrated sites did not start off that way. In most cases they worked through issues they could easily address and then added features as their knowledge and confidence grew in relation to the their site development skills.

That’s something I have always suggested. Do the best you can at developing a site with the most comprehensive development techniques at your disposal. That doesn’t mean you have to have a fully integrated site in order to conduct business, but it does mean that you do not simply wipe your brow, release a sigh and suggest to yourself that your work is finished.

The truth is there are more skills in online web development that are being released than ever before. More programs are working with each other allowing a new robust platform for online use. The role of online web development is an ever changing – ever growing function in relation to how you manage your site and in the use of the most effective marketing tools available.

Many sites will develop an internal compass that provides the date they want to upgrade the website to include new functions. In essence they treat their website like software developers treat upgrades. Some will even go so far as to indicate their website has gone from version 1.0 to version 1.1 or 1.5. The idea is to challenge their own thinking in relation to developing a website even after the website has been launched.

This has the potential of keeping visitors interested in finding out what improvements you will come up with next.

Perhaps the greatest development rule of thumb is that you should always strive to be more integrated by attempting to meet the real and perceived expectations of your site visitors. This mentality will always give you a new goal line in your race for the perfect business.

The Importance of Web Development and Website Design

In order for an e-commerce website to become successful, they have to be able to attract visitors. Once they have people coming to their site they have to be able to convert them into sales. This is a lot more difficult than people think and is almost never accomplished using a basic template and a domain name. It requires a combination of creative design, web development and online marketing to make an e-commerce website successful.

The Importance of Website Designing

A template is something that someone else has written. The user of the template has no control over the code that creates the website. There could be all sorts of things that are not needed or are not helpful in the coding. The template may not help with SEO techniques and that means that people will not be able to find it when they use the search engines.

A good website designer will create a custom website that is made for the business that is being offered. It will be able to help brand a website and it can help create a corporate identity that is needed for long term success. The web designer is capable of creating site that is visually appealing and functional. It will be a site that is safe and secure and that is easy to navigate.

Most importantly the website designer will be able to utilize the best SEO tools that are at hand. They will make a website more searchable. They will make sure that the website is able to rank highly on the search engines. This will translate into more visitors to the website.

In addition a web designer can target the right group of people with their SEO tools. The leading website design in agencies will be able to add parts that will attract the locals that are more interested in what the website is offering. The goal of targeting specific groups of people is to not only bring traffic to a website, but to bring traffic that can be converted into sales.

The Importance of Website Development

A good website is a living and breathing thing. It is something that needs to be able to grow and adapt to the changes that take place in the market. It’s not something that should remain static. A website that uses a template will be more difficult to adapt to the different market. A custom website can be one that is able to change

The website development will include the marketing of the website and the addition of new content. It will make sure that the website remains fresh and that it will be something that people want to return to. A stagnant website becomes boring and old. It is not something that is visited often. A website that is always changing becomes a destination. A destination will turn into revenue in the form of loyal customers.

The website should always be evaluated to see what is working and what is not. The possibility for the need of a website remodel or a branding revamping should be planned for. The marketing plan for the website should be considered for what is working and what is not. If some of the SEO tools are not having the right impact they can be adjusted. All of this is involved in the development of the website.

It is possible to have some success using a template for a generic e-commerce website. There are plenty of people that can claim they have done just this. There are more people that can talk about the success they have had using a custom website design paying attention to the idea of website development.

Web Development – Giving Your Small Business Web Presence

The latest software products enable novice webmasters to develop and design their own websites. If you run a small business and want to join the global web market, then consider saving money by creating your own website. Web development takes time, but with a little effort you can go live on the Internet soon.

Domain name
Before you even begin designing your website, you need to choose a domain name. Your domain name makes up the address to your website. It will likely end in.com,.org, biz, or.net.

Select a domain name that includes keywords over your company name. This increases the likelihood that users will find you when searching for a certain product rather than a business name.

Example:
Watermarketing.com is very vague and will not be found in a search unless the user specifically types that in.

Waterbottleads.com shows that you run a business dedicated to selling ads on water bottles.

Make your domain name easy to remember. Even though you can register domains up to 63 characters long, chances are people won’t remember you.

Shop around for domain registrars. Some of the larger companies like Register.com charge a large fee. Finding smaller domain register companies will save you tons of money. Check out websiteplace.com.

Web Hosting
Once you register your domain name, it is time to select a web-hosting site. Web hosts provide you with all the necessary tools and support you need to go live. Check out sites like Hostmonster and iPage for rates.

Planning
To save time, energy, and aggravation, plan your site before you begin. Know how you want your layout to look, how users will navigate it, and your sources of content and graphics.

Purchase a template that is easy to use and requires little HTML knowledge. One of the best products on the market is Adobe Dreamweaver. If you don’t want to purchase the whole program, you can buy a template of your choice online for less than $25.

Before you begin adding your content, create your navigation system. You want navigation at the top, bottom, and/or sides of your pages. Decide what type of navigation you need. The most common navigation tools are:

Site map
Home
Contact information
About Us
FAQ
Product links

Content
Content is the most important part of web development. Google loves fresh quality content. The quickest way to make a great presence on the web is through great content. Don’t just show your products; inform visitors about them.

Create content that is useful to your readers. The more knowledge you share, the more confident visitors will feel when purchasing from you. Grammatical errors, typos, and missing content deter users and send them elsewhere.

Go live
Once you build a significant amount of content into your site, it’s time to go live on the web. Just upload all of your content to your webhosting site and check it out. Go through it thoroughly to make sure it appears exactly how you want it. Make the necessary changes quickly before users begin browsing your content.