Web Development and Full Integration

‘Fully integrated’ is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence.

If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about.

These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe to the idea that the web user wants it all and should be able to find it all when they visit the business site.

A fully integrated site will often use flash or other animated or moving text. The interesting dynamic is that the best of these sites understand navigation and ease of use remains a critical concern for guests.

Forbes, for example is highly adept at slideshow type presentations on a multitude of topics. It could be top selling cars, entertainers, vacation hot spots, etc. These slideshows are optimized for search engines and are easy to breeze through.

It seems as if a site like this has the potential to garner some of the same consumers of media that have been courted mostly by network television or traditional newsprint.

Most fully integrated sites did not start off that way. In most cases they worked through issues they could easily address and then added features as their knowledge and confidence grew in relation to the their site development skills.

That’s something I have always suggested. Do the best you can at developing a site with the most comprehensive development techniques at your disposal. That doesn’t mean you have to have a fully integrated site in order to conduct business, but it does mean that you do not simply wipe your brow, release a sigh and suggest to yourself that your work is finished.

The truth is there are more skills in online web development that are being released than ever before. More programs are working with each other allowing a new robust platform for online use. The role of online web development is an ever changing – ever growing function in relation to how you manage your site and in the use of the most effective marketing tools available.

Many sites will develop an internal compass that provides the date they want to upgrade the website to include new functions. In essence they treat their website like software developers treat upgrades. Some will even go so far as to indicate their website has gone from version 1.0 to version 1.1 or 1.5. The idea is to challenge their own thinking in relation to developing a website even after the website has been launched.

This has the potential of keeping visitors interested in finding out what improvements you will come up with next.

Perhaps the greatest development rule of thumb is that you should always strive to be more integrated by attempting to meet the real and perceived expectations of your site visitors. This mentality will always give you a new goal line in your race for the perfect business.

The Six Factors That Make a Great Web Development Agency

Many conventional promotion or advertising organizations have grown to the digital space, and a huge number of new website marketing firms have sprung up. Be it a website or your content and social media marketing needs, you always need to look for some attributes to identify a good marketing agency.

There are several attributes that determine a great digital marketing company and these include:

Ethics:
Apart from the fact that you need not employ a company that is dishonest, it is vital with any online marketing that it follows the guidelines of Google. All these are constructed around honesty and transparency. In the field of search engine marketing, honest techniques are known as ‘white-hat’ and the other types of techniques are called ‘black-hat’. If in any case the service you deal with discusses about beating Google, or using tricks, or ensuring number one rankings then it is likely that they are using totally ethical methods and tools.

Flexibility:
In order to satisfy the requirements of clients, the web development company needs to be flexible. As one size does not fit all, the needs and the requirements can vary from client to client and so, the team has to be flexible and work as per the client’s requirements.

Results:
One of the benefits of on-line marketing is the availability of transparency and tracking. When compared with traditional media including print and radio, it is generally a lot easier to track the results. The web designing company should clearly outline what measures have been in place and should report to the customers on a timely basis.

Communicating:
It is common for sales individuals to provide great communication and service in the initial stages. Once the deal is done, the services dry up. Some of the web designing firms communicate only via email. The best practice is to have a dedicated team to handle the communication for exactly understanding what the customer needs. It also keeps service levels high throughout the relationship. Some desire regular written updates, while others just need an overall chat on the phone now and then, and some customers need to know every detail whenever they have a question. So, a web designing company acts as per the needs of their customers.

Understanding:
Experience is essential in almost any sector and comes from time spent on jobs and time spent on fixing problems. With experience comes the understanding of the project. A skilled and experienced team always strives to complete the task on time, which in turn pleases the customer.

Passion:
A passionate team of designers is what you require for your dream project. Be it a simple website or a complicated e-commerce store, the outcome provided by experts who are passionate about the work varies.

This really is not a definitive list and people may have different views on the importance of the various variables listed above. However if you are able to find a digital marketing company that displays these characteristics then you are certainly on the way towards picking a good partner to work with.

How to Choose Offshore Web Development Services

When you can’t do something in-house there are only two ways you can go: outsource it or forget it. But even when you can do it with your own efforts, outsourcing can be a pretty appealing option. However, choosing the right offshore web development services is a critical decision to make. There are a number of factors to consider when looking for quality offshore outsourcing services.

First of all you need to find the right destination to outsource the work to. India has been dominating the market of offshore IT services for such a long time that people somehow have got used to considering it the only outsourcing destination available. Although India’s position is still very strong there are a number of other countries offering offshore web development services, such as China, Argentina, Vietnam, Russia and Belarus. When choosing the destination a lot of factors come into play apart from the price. For example, you need to take into account the time difference. Naturally, you’ll want to communicate with your outsourcing team to monitor the progress of the project and make sure it’s going the way you want. Many offshore companies adjust their working hours to make them overlap with those of the customer. However, if the time difference is too big this could be a problem.

The language and cultural differences are also an issue to consider. You need to make sure that the staff of the company have a good command of English and understand your business philosophy. Although India has been in the industry for quite a long time, emerging markets of offshore web development services offer great opportunities for investment and innovation.

Choosing the company is even more important then choosing the outsourcing destination. You need to make sure that the offshore web development service provider has some experience of working with businesses similar to yours. It would be a nice idea to talk to their previous clients and find out their opinion of the company as well as see the results of the completed projects. When discussing the project, make sure that your potential service provider show interest in your business goals and needs.

If you follow these simple guidelines you have all the chances to find reputable offshore web development services.