Professional Web Development Can Create a Memorable Experience For Visitors

Your Web site provides online consumers with a valuable service. A successful online presence will clearly and accurately showcase a company’s products or services to curious visitors. Make every effort to provide content that is both enjoyable and memorable. In short, your Web site should provide online visitors with a pleasant “experience”. Your design, content and marketing should be about creating a positive and noteworthy experience.

Products are made; services are delivered. Products are used; services are experienced.” – Harry Beckwith, Author

In downtown Toronto there is a legendary bagel shop, affectionately known to a few, as “The Dirty Bagel”. This title clearly distinguished it from a similar uptown restaurant named “The Bagel” which, “back in the day”, served similar meals to upper middle class women when they were not taking their children to the doctor, dentist or hockey practice.

As I recall, the downtown version was old, grimy, and well worn; while the uptown version was new, nicely lit, and… cleaner. The waitresses in the new restaurant were middle-aged, chewed gum, had pencils stuck behind their ears and called everyone “Hon.” The waitresses in the downtown version were old, spoke with thick European accents, and were “just plain nasty”. If you asked for an extra pad of butter or more cream for your coffee, instead of getting a “Sure thing Hon” you would most likely hear something like, “Sophia, listen to Mr. Big Shot over here, he wants more butter. Hope he knows a good heart doctor…” and as she turned to leave, you would likely hear some Yiddish profanity spoken under her breath.

Why would rich, privileged citizens who owned their own businesses, wore expensive silk suits, and drove Lincoln Continentals, put-up with a group of nasty old ladies who tossed plates on the table like curling stones and treated them like inmates? It was for the “experience”. That is what kept them coming back time and again.

The loyal patron businessmen who attended “The Dirty Bagel” were old school, not an MBA in the lot. They survived the Depression and built successful businesses with little or no formal business education; profiting in conditions that were both hostile and perverse. No matter how successful they had become, they always remembered their beginnings and what was really important to them. These men were characters who built businesses by force of personality and shrewd decision-making. “The Dirty Bagel” offered them an experience that kept them grounded and reminded them of the winding road to success.

That is the power of an “experience” (and a quick lesson in humility).

How does this relate to your Corporate Web Development?

Consider this. Too many web sites are sterile, functionally redundant, generally impersonal and often lack any kind of meaningful experience for the online visitor. Business owners who spend an unproductive amount of time concerning themselves with driving consumer traffic to their Web site, often discount what happens when shoppers arrive.

If your Web site provides it’s online audience with a unique experience, this is something your competition cannot steal from you. On the other hand, if all you provide your visitors is a commodity; eventually somebody else will produce that commodity cheaper and faster. If this is the case, you will very likely find yourself eating at your own version of “The Dirty Bagel”; not because you want to remind yourself of where you came from, but rather where you’re going.

What Is Responsive Web Development?

Responsive layout and responsive design are the buzz words in the world of web design that keep a lot of people on their toes and help them make sure that they are doing everything right and really moving in the right direction with everything. Design has become one of the most important selling points in every type of business venture, and if a product has bad design it simply will disappear without a trace. That is true for be design where yours are so spoilt for choice they will leave a website that is not up to par in just minutes and will certainly never come back because they can always find a much better designed one and have as much fun with it as possible.

So what makes web design amazing? Well, first of all, it has to be clean and elegant, with the purpose of the website being loud and clear the minute you lay your eyes on it. The customers who want to do something with the website don’t have to guess what it is for and what the organization does – the design should speak for itself, coupled with high quality copy. Nowadays, it is important to have secure websites that are visible correctly form a multitude of different devices that are getting smaller all the time. If design has to be minimal, let it be.

Mobile use of the internet is always on the increase and that should always be kept in mind. No matter how beautiful a background image is, if it slows down the page it is absolutely unnecessary and the choice should always be for speedy loading time rather than some dubious aesthetic value. Customizable designs that respond to the users’ needs immediately are the hottest thing and you should always look for things that can make your user feel cherished and valued, and if the design of the page fulfills that goal, then you have succeeded. Web development is as important as design, and the back end should work just as well as the front end. It should be easy for admins to make changes to a website as the internet is a dynamic area where many things change constantly and making sure that the interest is kept alive should be the goal of every organization that maintains a website.

Usability and optimum user experience is what always comes first for all these endeavors. Thinking about the user should be the first priority of developers and designers, as well as tester who get rid of bugs. The result is what matters and you should always know what it means to have a great product on your hands – dedicated clients and many clicks.

Learning How to Web Develop

Web development can be one of the most challenging things for those trying to learn how to do it. There are many different types of programming languages that are out there that each have their own advantages and disadvantages. The first step in learning how to web develop is figuring out just which programming language you wish to learn. There are so many it can be hard to figure out which you wish to pursue, some are more oriented toward those who are new to web development while others will drive you crazy with the amount of detail needed in order to be successful with them. In order to choose which one you want to learn you should go and find some information on the different languages read up on them and choose from there.

Once you know which you want to learn there are several ways to actually learn how to web develop, you can either go to school and learn from professors, which I would consider to be the most efficient way, other ways work also but this way you get to learn the way to web develop in a sensible sequence. You could self teach yourself with trial and error, you would probably know how to do it just as well if not better in the end but it could take time to figure out, there are also books that teach you but these vary in helpfulness from pretty helpful to totally worthless so you need to choose wisely if you decide to pick a book to spend your money on. However you decide to learn the language you have to be willing to dedicate yourself to the language, you need to be able to understand the ins and outs of the language, some force you to do this by not working otherwise, but there are some that are more lenient and allow you to do some things that are not good coding practice and they will still run. You should try and stay away from starting bad programming habits even if they work for some languages, because if you ever decide to learn a second programming language that one could not allow you to do some things that the other did, and if you made a habit out of it with the first language it will be hard to stop that habit when learning the second and you may find yourself wondering why the thing you wrote is not working and it is because of that mistake you made habitually that you did not notice which can be very frustrating.